The Price of Loyalty the Bush Files


The Bush Files : Spin

How to Beat the Press (3 Pages)

Before a January, 2002, appearance on NBC's "Meet the Press," Treasury Department public relations chief Michele Davis sent Secretary O'Neill a 3-page memo explaining how he should deal with host Tim Russert. The memo, which coaches O'Neill on how to avoid the substance of Russert's questions, is a classic of political spin. O'Neill was told to answer the first question by praising the President's economic stimulus proposals, "no matter the question." "You need to interject the President's message," Davis coached O'Neill, "even if the question has nothing to do with that."

MicheleDavis_Press_1small.jpg


MicheleDavis_Press_2small.jpg


MicheleDavis_Press_3small.jpg





© 2004 Ron Suskind